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Lewis & Clark Bicentennial Commission
Welcome and Introductions
Reginal Bicentennial Commissions and
Montana Tribal Lewis & Clark Tribal Representatives Meeting
Best Western GranTree, Bozeman, Montana
October 2, 2002
6:30 - 8:30 P.M.
Mr. Blackwood opened the meeting at 6:30 p.m., welcomed the audience and called on them for introductions.
Montana Lewis & Clark Bicentennial Commission:
Betty Stone, Hal Stearns, Jack Lepley, Doug Monger, Tootie Rasmussen, Clint Blackwood, Rita Cortright, and Amy Baird.
Regional Bicentennial Commissions:
Doug Smith, Carla Hunsley, Mareta Brusett - NE Plains Bicentennial Commission
Phil Scriver, Steve Kubick - Upper Missouri Bicentennial Commission
Jeff & Sandra Dietz - Yellowstone Co. Bicentennial Commission
Dick Alberts - L&C Bicentennial Comm. of L&C Co.
Marilyn Strange - Stillwater Co. Bicentennial Commission
Vicky Silcox - NE Plains Bicentennial Commission
Steve Kubick - Upper Missouri Bicentennial Commission
Jeff Dietz - Yellowstone Co. Bicentennial Commission
Dick Alberts - L&C Bicentennial Comm. of L&C Co.
Marilyn Strange - Stillwater Co. Bicentennial Commission
Becky Douglass - Great Bend of the Yellowstone L&C Heritage Bicentennial Commission
Elaina Zempel - Golden Triangle Bicentennial Commission
Cameron Clark - SW Montana Bicentennial Group
Sheila Simanton, Grace Nesbit, Sheila Askins - Missouri Breaks Bicentennial Commission
Linda Wolff - Lower Yellowstone River Bicentennial Commission
Margaret Gorski - Western Montana L&C Bicentennial Commission
John Langenheim, Roscoe Montgomery - Gallatin L&C Bicentennial Assn.
Rose Oleson - Crimson Bluffs Chapter
Marias River Chapter
Tribal L&C Bicentennial Representatives:
R. J. Young - Fort Peck Tribes
Jim Wilke – Fort Belknap
Luanne Belcourt - Chippewa-Cree
Jay St. Goddard - Blackfeet Tribal Council
Dave Walter, Rich Arstad - Montana Historical Society
Jane Weber – USFS, Great Falls
Carol McBryant – NPS Corps of Discovery II
Daniel Krum, Pompeys Pillar Historical Assn.
Carol Ryan, USACE L&C Coordinator
Ken Wilk, Corps of Engineers
Mike Casler, Fort Union, NPS
Corinne Parisian, Chippewa-Cree Tribe
Linda Juneau, UoM, Missoula
Midori Reymour, LECL, Omaha
Mike LaMere, Blackfeet Tribe
Darla Bruner, Western Heritage Center
Carol Crockett, Thurston Elfstrom, Travel Montana
David Purviance, Travelers' Rest Chapter
Peggy Bourne, Great FallsB
Ltc. Jonathan Jackson
Sgt. Josh Clements
II. Corps of Discovery II Update
Mr. Blackwood introduced Carol McBryant, logistics coordinator for the Corps of Discovery II, NPS in Omaha, who addressed the status of Corps II and the possible host location sites in Montana. Ms. McBryant began by saying she would report in greater detail at tomorrow’s Commission meeting regarding the “foot print” and requirements. She said Corps II visits would begin in Montana in May 2005 and at Gerard Baker’s request, Montana communities would be scheduled to host a scaled-back version from the original large footprint. This is due in part to lack of funding to accomplish the large footprint at this time. Ms. McBryant referred to the surveys submitted by Montana communities, noting they were well prepared. She reported on her meeting yesterday with Mr. Blackwood where they began the process of scheduling Corps II community visits based on the anniversary dates of the Expedition. She said specific dates would be set as soon as the solicitor, Ms. McBryant, community leaders, and land management agencies sit down to make final plans that would address staffing needs and how long it would take to relocate between communities. Ms. McBryant displayed a rendering of the Phase One footprint that will be housed in one semi-trailer and will include the 90’x100’ “Tent of Many Voices,” and a second exhibit tent and orientation tent. The “Voices” tent will include a full stage and full audio-visual capability. Visitors to the exhibit tents will be provided with a headset to enhance the visual displays. All three tents will be completely self-contained and will include air circulation. Setup and strike down would each require one day and would still require a crew of volunteers. This version of Corps II will be debuted in Monticello in January. She said it was still their hope to develop the larger footprint and if this is accomplished, they will stay with the original plan of providing the larger footprint to Montana’s larger communities for 2-3 week periods of time. Ms. McBryant displayed a map noting the Montana communities that would host Corps II, beginning with Wolf Point and continuing to Glasgow/Ft. Peck, Malta/Dodson, Rocky Boys, Fort Benton/Great Falls, Helena, Dillon, Bozeman, Hamilton/Lolo and on to Idaho. The return trip beginning in June 2006 would include Ft. Missoula, Lincoln, Browning, Livingston, Billings, Crow Agency, Glendive/Sidney and back into North Dakota. She said the areas that applied and were not selected in this round included Chester, Twin Bridges, Three Forks and Miles City and she suggested that area coordinators work together to incorporate those areas. Mr. Blackwood said the smaller footprint would allow for visits to more communities, but for shorter time periods and there would not be a smaller satellite tent as originally planned.
Ms. McBryant said the next step would be a letter from her congratulating communities on being selected as Corps II host sites and providing a “window of time” for the host site. An agreement from the NPS with the actual dates would come later, and Ms. McBryant said she understood communities were anxious to receive the actual dates to begin local planning. She asked groups to hold off in scheduling exact dates and places in their communities as she will not have exact dates sooner than one year out. This would allow time for her route planners and drivers to begin this December testing the schedule and providing accurate dates. She confirmed that funding is in place for the smaller footprint to complete fabrication of the trailer, tents and exhibits and added that NPS has a firm commitment for operations dollars which would cover fuel, staff, permits, etc. Ms. McBryant explained there would be no financial requirements from communities, but noted in-kind support in the way of volunteers, security, law enforcement, portable restrooms would be required. Mr. Blackwood closed by saying he was very pleased to have reached this point in the planning process, and added that only a couple of communities did not fit into the logistical plans.
III. Army Relay Update
Ltc. Jonathan Jackson addressed the meeting regarding the Army Relay Run, noting that the National Guard Bureau supports it and Adj. General Pendergast wants Montana to be in charge of the run. The only thing lacking is a firm commitment from the National Guard Bureau for the resources. The run is currently scheduled to begin in St. Louis on May 14, 2004, and will cover 860 miles of Montana during July. He agreed to keep the group updated on plans as they occur.
Ltc. Jackson next referred to the handout, “Information Paper, Civil – Military Innovative Readiness Training,” that contained 5 points: 1) What is Civil-Military Readiness Training; 2) Who Can Request Assistance from the National Guard; 3) What Support and/or Services Can Be Provided; 4) IRT Request Approval Procedure, and 5) IRT Packet Requirements. He cited several examples of projects where the Guard has provided support; medical assistance on reservations, trail and campground improvements, and access to waterways for the federal and state governments; however he noted the Guard could not provide support at “for-profit” events. He encouraged communities or groups who have projects they think the Guard could assist with to review the guidelines and submit a written request to him for assistance at the following address: Ltc. Jonathan Jackson, HQ STARC – MTARNG, ATTN: DSCOPS-MS, Helena, MT 59604-4789. He can be reached by phone at (406) 324-3166 and pledged to do his best to provide support.
Mr. Blackwood encouraged planners to contact their sheriff’s office well in advance with event planning. He has been working with the Montana Sheriffs’ and Peace Officers’ Assn. and said contact from the regional level could help focus their attention on the need to build a safety plan at the state level. The Montana Highway Patrol has also expressed interest in being included in plans. He said large event permits are also required on the county level and public safety is an area that might involve the National Guard. Mr. Jackson said Disaster and Emergency Services works with the Dept. of Military Affairs and if a local sheriff needs additional assistance they can apply for Guard support.
Ken Wilk, Corps of Engineers, reported that the big Army has a similar support system and provided the following contact for requests for support: Dr. Charles White, Center of Military History, 202-685-2797, e-mail firstname.lastname@example.org. He provided a sample letter for requesting assistance that was placed on file with the Commission’s office.
IV. License Plate Sales & Marketing
Rita Cortright displayed the collector L&C Bicentennial license plate available for sale through the Commission’s office, noting that personalized collector plates are also available. She noted use of the plate’s image for this year’s conference name badge and said each conference attendee would receive a lapel pin displaying the plate image. To date, 22 collector plates have been sold for $30 each and she encouraged potential purchasers to contact the Commission office. In terms of additional advertising, she referred to a ľ-page, back cover ad that would appear very soon in the Montana Outfitters and Guides Association’s magazine. The magazine’s circulation is 26,000 with 19,500 going to non-resident subscribers and the balance going to MOGA’s membership list, chambers of commerce in 12 Montana cities and to an auxiliary mailing list. A second ad has been placed in Montana Magazine’s Holiday Shopper Guide and will come out in early November. This 1/8-page ad in the Shopper will be inserted in seven Montana publications that reach a total of 175,000 homes, of which 145,000 are Montana homes and 35,000 are out-of-state. The six newspapers that will carry the insert are the Billings Gazette, the Missoulian, Independent Record, Montana Standard, Ravalli Republic, and Bozeman’s Mini Nickel classified.
Ms. Cortright reported license plate sales through September are just under 10,000 plates, which equates to almost $200,000 in revenue to the Commission. She referred to the boxed license plate inserts at the back of the room and asked for help in distributing them into Montana communities through mailing lists, bank statements, credit unions, Chamber offices, or any location where they could be distributed to the public. The insert is a 4x6” color flyer that displays the plate image and addresses purchasing procedures and use of license plate revenues. She encouraged everyone to take a box of inserts with them as competition is growing with the sale of other specialty plates. Mr. Blackwood asked for a show of hands of those who would take a box of flyers home. Mr. Blackwood added that the Commission does not have to be the only point of sale for the collector plate and said he was considering making them available for sale through Chambers and visitor centers. He asked if people would be interested in assisting in this way.
V. Grants Program Update
Clint Blackwood reported that the Commission plans to offer a 2003 Grants Program; however, the amount of the grants pool is unknown at this time and would hinge on the success of the fundraising campaign and the license plate sales. He said the 2003 Grants Application and Guidelines would be presented to the Commission tomorrow, and following their acceptance of the revised forms, they will be released to the public. Copies will be provided to regional commissions, foundation chapters, tribal contacts and will be posted on the commission’s website. Following the application deadline of December 20, 2002, the grants committee will complete their review by mid-January and a slate of proposed grantees will be presented to the Commission at the February 11, 2003 meeting. Funds will be awarded immediately following the meeting. Mr. Blackwood said he hoped to offer a grants program at or above last year’s amount, which totaled $122,000 for projects and $36,000 for O&P grants. He asked if the O&P grants were needed for 2003 and the show of hands confirmed they were needed again.
Mr. Blackwood referred to the National Park Service Challenge Cost Share Grants Program and noted that Midori Raymore is in attendance at this year’s conference and would be presenting during the Grants Workshop. He provided a handout on the NPS CCS grant application, and noted that the application forms are preferred in electronic format this year. The deadline for hard copy applications is December 15; electronic submission deadline is January 15, 2003.
VI. Legacy Fundraising Campaign Update
Mr. Blackwood introduced Matt Palmer, resident fundraiser and Sara Groves, campaign coordinator for the L&C Legacy Campaign. Ms. Groves distributed a campaign outline and briefly reviewed activities of the past year since being hired. She is an employee of the Montana History Foundation, contracted to fundraise for the state L&C Bicentennial Commission. Ms. Groves explained that Charles Bentz and Associates was contracted to develop a case statement that was sent to about 55 business, civic and state leaders in Montana. Interviews were subsequently conducted and it became apparent that there was confusion with regard to fundraising for various L&C projects statewide. In an effort to alleviate the confusion, a partnership was formed between five entities; the L&C Bicentennial Commission, the L&C Interpretive Center Foundation, Pompeys Pillar Historical Association, Travelers’ Rest Preservation and Heritage Association, and the Montana Historical Society. She noted that representatives from all 5 groups were in attendance during this meeting. Ms. Groves said they were currently in the ‘quiet phase’ of the campaign, which meant that they were not ready to release names of the steering committee, the campaign goals or exact fundraising projects. She did, however, stress that they were moving forward very quickly and great thing were happening. Ms. Groves said because the campaign was much larger than originally anticipated, the contract with Bentz and Associates was extended through December 2002, with an option to renew. Formation of a 12 to 15-member steering committee, comprised of the top national, business and civic leaders, is nearly completed, in addition to the recruitment of two honorary co-chairs. She said this information would be released at a later date in conjunction with their extensive media plan. The campaign is being developed based on Montana’s 6 travel regions, with regional chairs reporting to the steering committee member in their respective travel region. Ms. Groves noted that the campaign would raise money for redistribution to communities through the Commission’s grants program. Therefore, she enlisted the audience in providing community contacts and said that eventually everyone would be contacted regarding a financial contribution to the campaign. Campaign materials are being developed by Q Communications in Helena. Ms. Groves said a public relations plan has been developed and press will be coordinated with the Montana Historical Society and Montana History Foundation. She said a large part of the campaign would be corporate sponsorship dollars and because Montana has been chosen as the public’s top L&C destination, this is a big seller with corporations. The Campaign has forged a partnership with Travel Montana in order to increase their ability to ask for marketing dollars versus charitable giving dollars. Travel Montana has agreed to place corporate logos on print and television ads, websites, their L&C brochure, electronic press kits, winter and summer calendars and the Travel Planner and that equates to great exposure for sponsoring corporations. Sponsorship materials, both print and digital, are being developed as well. Ms. Groves closed by saying she and Matt Palmer would be traveling around Montana providing training to regional committee chairs and members on how to solicit contributions. They will provide materials and specifics on the campaign and would be scheduling their visits through the campaign chairs. She called for questions and Mr. Langenheim said there are a large number of non-profits in the Bozeman area continually seeking contributions and suggested the Campaign prepare a compelling reason for making contributions. Ms. Groves said a great deal of time has already been invested in development of the corporate sponsorship package and she felt very positive about it. She said the Legacy Campaign is viewed as a good investment for the state and its citizens.
Mr. Blackwood added that coordination of fundraising efforts would be extremely important as the campaign unfolds. He cited the following intended uses of the Commission’s portion of the funds: to increase the grants program, provide funds to the Signature Events, build an Indian legacy fund, provide funds for host communities for Corps II, and fund further implementation of the Interpretive Sign Strategy. He said the L&C Interpretive Center Foundation would like to expand and enhance their center in Great Falls. Pompeys Pillar would like to raise local dollars to match federal funds to build a new visitor information center. The Travelers’ Rest Preservation and Heritage Association wants to build an interpretive component for Montana’s newest state park. The Montana Historical Society needs funds to develop a state-focused interpretive display for the duration of the Bicentennial and beyond. Ms. Groves said their goal was to have all of the funds pledged in an 18-24 month period, with those pledges being fulfilled over a period of 3-5 years, by 2007, with the majority of the funds being received at the front of the campaign.
VII. Preview New "Packaging" Website
Mr. Blackwood referred to comments made by Lorraine Roach during development of the Master Plan where she questioned how visitors would know where to go, what to see, and where to stay with 2,000 miles of the Trail in Montana. This led to consideration being given to “packaging” portions of the Trail to help facilitate the traveling information and make it user friendly. He explained that Thurston Elfstrom, Travel Montana, and Amy Baird, L&C Commission, have worked together to identify ways to package key L&C information based on the travel corridors identified in the Bicentennial Master Plan. Mr. Elfstrom delivered a PowerPoint presentation on proposed changes to Travel Montana’s Lewis and Clark website home page, ‘www.lewisandclark.state.mt.us’. Users will be able to select a corridor, city or attraction on the map to proceed with their search for information specific to Lewis & Clark sites, events, tours, lodging, camping, hiking, etc. He reported that in 2002, 108,000 visitor sessions to the site, which represents a 127% increase over all of last year. He projected that 2002 would close out with 200,000 visitor sessions to the site. When the site was launched originally, it focused mainly on tours and tour operators, information on Indian Nations, special events, and historical content related to stops along the Trail. Later on rich media in the form of quick-time movies and maps was added to the site. Current developments focus on those same areas. Travel Montana solicits information on events, attractions and sites twice annually through a survey sent to the 6 tourism regions and Mr. Elfstrom said he would like to work directly with Montana tribes to validate information on the website. He stressed that communities and contacts need to submit their information for inclusion on Travel Montana’s web site and said he hoped to have the revised site on line by next week.
VIII. Discuss New PR/Publicity Program
Mr. Blackwood said the need was identified for a database of text and images that would assist in building both an electronic and print press kit that he could provide in response to inquiries from magazine and newspaper reporters and writers. Writers would then have electronic access to information for development of stories and publicity. He referred to the “Show and Tell” PowerPoint presentation that would be seen as part of the conference, noting it would become the heart of the press kit. He stressed that the PowerPoint should not be considered as complete; it is an ongoing, living, growing database and asked people to continue submitting images, photos and descriptions on events, activities, performing arts and attractions on the template that was provided in September. Also, he announced that MTTA plans to hire an executive director by January 1, to facilitate contact with Montana’s tribes.
IX. Discuss January 18, 2003 Events
Mr. Blackwood announced “Lewis & Clark Day in Montana” scheduled for January 18, 2003, to coincide with the national Bicentennial kickoff. The main focus will be at the Capitol Rotunda in Helena, with the Lewis & Clark Honor Guard from Great Falls in full dress, presenting the colors to the House and Senate, and possibly President Jefferson delivering brief remarks. Programs and displays will be open to the public in the rotunda and Mr. Blackwood said this would be a press opportunity to let everyone know that Montana is a part of the national kickoff. He listed the planning team as Ann Tedesco and Dick Alberts, L&C County Bicentennial Commission; Rose Olseon, Crimson Bluffs Chapter; Cheryl Hutchinson, Reaching the Rockies Chapter; and the Gates of the Mountains Chapter. He said these contacts were chosen simply based on availability to Helena for meetings and planning. He said when this group completes the core planning, they would communicate with the rest of the RBCs and Tribes to solicit input for programs, displays, etc. He encouraged the planning of other programs statewide to coincide with the January 18 kickoff and asked groups to keep him informed of the plans.
Mr. Blackwood said he would be attending the National kickoff planned for January 18, 2003, at Monticello in Charlottesville, Virginia. Montana will have a substantial presence there, including a booth highlighting Montana’s participation in the bicentennial and our two signature events. He asked for a show of hands of those who planned to attend. Jane Weber announced that funds are being made available to assist tribes with travel expenses and she encouraged them to contact their COTA representatives, R. J. Young, Darrell Martin, or George Reed. Mr. Blackwood said he would be developing an invitation list for some of the events and would have more details after the October meeting of the National Council in Pendleton, Oregon. He quickly added that the Council was changing; it has relocated to the Missouri Historical Society in St. Louis, Missouri, and is being staffed and partially funded by the Society.
X. Corridor Signing
Mr. Blackwood said that the Montana Tourism & Recreation Initiative (MTRI) received NPS CCS funds for the last couple of years and has begun implementation of the Interpretive Sign Strategy. A state entrance sign for the Trail is being designed and corridor entrance signs are being developed. Over the past 18 months, signs have been designed for the Blackfoot Corridor, and this coming year MTRI will work with the Yellowstone Corridor on sign development. He urged groups planning interpretive signs to contact Carol Crocket, MTRI coordinator, or Margaret Gorski, MTRI chair, in an effort to learn from other groups’ experiences with regard to sign implementation. He referred specifically to the theme of the Blackfoot corridor signs. Steve Kubick offered that the Great Falls group would work within the guidelines of the Strategy. Mr. Blackwood referred to the sign/kiosk installed on the east side of Bozeman Pass by the Great Bend of the Yellowstone group and said the Mission Ranch also wants to install an interpretive sign.
XI. Discuss Keeping Projects Going & Volunteers Enthused
Mr. Blackwood said some great projects have been started and he wanted to provide whatever encouragement he could for their continuation. He said he did not have a magic answer for keeping volunteers enthused, but said one incentive was expected funds from the Legacy Campaign. Rumors of volunteer burnout have reached him and he asked if anyone had ideas. Ms. Weber offered that you have to have fun in between the projects – celebrate the successes. Mr. Blackwood said volunteerism might be a good pre- or post-conference workshop topic. Steve Kubick said good leadership and channeling the volunteers’ energy was critical to a successful program.
IX. Old Business
Mr. Blackwood asked groups to provide a small supply of their brochures to the state Commission office and to Travel Montana for distribution in response to inquiries. He welcomed posters or any other information groups were willing to share. Current membership lists for the newsletter mailing were also requested and Mr. Blackwood stressed that groups need to provide written notice if their group’s contact information changes.
Jane Weber addressed the group regarding the L&C Bicentennial Arts Plan. She reported that the National Academy of States Arts Agencies has developed an arts plan to emphasize Lewis & Clark during the Bicentennial. She said there might be funds available through the National Endowment for the Arts. Alex Swaney, Montana Arts Council, was noted as Montana’s representative. She reminded people there is a place for the visual and performing arts in the Bicentennial commemoration. Mr. Blackwood said the Commission plans to update the Resource Library on the website and would be looking for information on performers.
Mr. Blackwood announced that the Regional Breakout Session would take place just ahead of Friday’s luncheon. He reviewed the list of groups, meeting room locations, and those persons who had agreed to lead discussions. He also asked people to be considering what they would like to see changed, enhanced, or modified for next year’s conference and asked them to make note on the conference evaluation form. He next reviewed the list of presenters scheduled for the Show and Tell segment of the conference.
The next item covered was the upcoming legislative session. Mr. Blackwood reviewed the Commission’s funding sources; $200,000 annually from Travel Montana, revenue from the sale of license plates, and the expected funds from the Legacy Fundraising Campaign. He cautioned that nothing was sacred, protected or guaranteed with regard to the Commission’s funding and said he would be providing legislative updates during the session. As a state employee he is prohibited from lobbying, but said if the need arose, he would provide information via e-mail in an effort to facilitate contact by individuals. He asked people to get acquainted with their legislators in preparation for effective contact during the Legislature.
Mr. Blackwood closed by noting that he had not seen very many RBC and Tribal representatives at yesterday’s Commission meeting. He said a requirement of the O&P grants was to provide one representative to both the Commission and RBC/Tribal meetings and he encouraged people to attend future meetings.
License plate inserts were made available to meeting attendees for distribution in their communities.
The meeting adjourned at 8:35 p.m.
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